Digital Strategies that Still Work in 2021

 

By Donna Werking, Owner, Northern AZ Social, LLC

Many business owners are grateful 2020 has come to an end, however, whether your business thrived in, or simply endured the COVID year, planning your marketing strategies for 2021 is critical. Many companies desire to begin the new year with a new budget, a fresh outlook, and a new marketing plan to achieve new goals.

Digital marketing fell upon us, seems like only a few years ago, however it is evolving fast. In 2021, we predict more digital regulation, but only because there will be more ways to target your audience online. By 2020, if your company has not optimized your website, implemented a Google Adwords strategy, grown followers on your Facebook page or embedded Google Analytics on your website, you may already be behind in the game.

Here’s a few digital strategies that business owners should continue to rely on:

Google Adwords proves to be a great strategy where users, “online consumers”, may find your company through an online search. The Pay Per Click strategy drives desirable users to a company’s website through search terms to learn more about a product or service. If the user sees your ad, but it does not apply to their search, they simply don’t click it. It’s a digital strategy that is regulated so a user isn’t permitted to rack up your budget by clicking the same ad ten times and companies can set a daily budget. You can target a specific area you desire to reach. The ad also does not present itself to the user unless the search is relevant to the user’s inquiry. Adwords continues to be a desirable online marketing method.

Google Analytics is code embedded on your company website that offers free tracking on visitors to your site. If you are curious to see where your users are coming from, it is encouraged to have Google Analytics. It also aids your rank with the Google search engine.

Facebook is still the number one social media networking platform for businesses to reach consumers. Although the continuing algorithm and dashboard updates has made it more complex to be able to reach your targeted audience, Facebook advertising is still proven to be an effective method. There are more third-party integrations for this platform than any other, which can also enhance your strategies. The Instagram integration is simply another bonus. For many third-party apps to be effective, it requires a minimum of 2,000 followers to your page. If you wish to use this platform for business successfully, it may be time to grow your fan following.

All digital strategies should always redirect to your number one resource… your company website. If your website does not feature your product or service in an effective, user-friendly way, it may be time to audit your site and seek ways optimize your site or build a new website from scratch.  When considering your 2021 marketing plan, be sure to make your website a priority.

What to look for in a quality Advertising Agency?

Every business understands that marketing and advertising are critical to the success and growth of their company. An advertising agency works as a mediary and prime representative for your brand, to help grow your business and identify goals. 

An advertising agency is born to cultivate cohesive ad campaigns to help your business reach your potential customers. It is made up of a team of experts who work together to build your brand and grow your customer base.

A full-service advertising agency will often have copywriters, graphic designers, media buyers, a digital team and social media experts. But what will they actually bring to your company?

1)     Time - Business owners understand the value of time and how little they have on their side. An advertising agency will manage the time you don’t have to orchestrate media requests, coordinate contracts, work with design their team and negotiate contracts with media.

2)     An Experienced Perspective – A good advertising agency listens to the client and will collaborate to bring fresh ideas. Taking your campaigns away from the ordinary and into the modern age. An agency has trial and error on their side, along with the understanding of working with different industries. They understand what your competitors are doing through time, relationships and research.

3)     Partnerships – Partnering with an advertising agency allows your business to meet other businesses, some who may also be existing clients of the agency. Collaborations are made and new promotions arise. Often, two symbiotic companies will team together to strengthen their brand and their services for their consumers to increase revenue streams.

4)     Expertise & Professionalism - Advertising agencies are a team of professional experts, and by trusting their guidance with your marketing goals, the business owner can concentrate on their day to day operations.

If you are thinking about hiring an advertising agency, the personal relationships are also very important. Synergy between the business and agency is what also defines success. It’s best to be thorough in your search to find the best team of experts that will suit your company. https://www.northernazsocial.com/best-prescott-advertising-agency