tag:blogger.com,1999:blog-29479979114718625462024-03-14T03:14:49.429-07:00Northern AZ Social: The latest on Internet Marketing!Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2947997911471862546.post-71830679997818677482021-03-15T12:29:00.000-07:002021-03-15T12:29:02.760-07:00 Northern AZ Social, LLC named top 10 Best Social Media Marketing Agency in Arizona by Kicksta and InfluenceGrid.<p><br /></p><p class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgb(var(--color_15)); font-size: 15px; line-height: normal; margin: 0px; outline: 0px; padding: 0px; pointer-events: auto; vertical-align: baseline;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHd9xFXgQKR0vmPg5kL08u-qg-VGerAVa777bcMNbeNB3Cvz88Nigsh9FC-imahOLLgVCjvX1Xll8gqMPE_ApRQiqVwynqOCnjgUbYuj7v-E4a8SoSY6ZjFST3_ZGO0UI3oBvFEtbX278/s376/Arizona_SMMA21.webp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="376" data-original-width="316" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHd9xFXgQKR0vmPg5kL08u-qg-VGerAVa777bcMNbeNB3Cvz88Nigsh9FC-imahOLLgVCjvX1Xll8gqMPE_ApRQiqVwynqOCnjgUbYuj7v-E4a8SoSY6ZjFST3_ZGO0UI3oBvFEtbX278/s320/Arizona_SMMA21.webp" /></a></div><br /><p></p><p class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgb(var(--color_15)); font-size: 15px; line-height: normal; margin: 0px; outline: 0px; padding: 0px; pointer-events: auto; vertical-align: baseline;"><br /></p><p class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgb(var(--color_15)); font-size: 15px; line-height: normal; margin: 0px; outline: 0px; padding: 0px; pointer-events: auto; vertical-align: baseline;">“Kicksta, partnered with Influence Grid, a leading TikTok influencer search engine, identifies the top 10 agencies in every state in America that, we think, are at the top of their game and excel in social media marketing.”</p><p class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgb(var(--color_15)); font-size: 15px; line-height: normal; margin: 0px; outline: 0px; padding: 0px; pointer-events: auto; vertical-align: baseline;"> </p><p class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgb(var(--color_15)); font-size: 15px; line-height: normal; margin: 0px; outline: 0px; padding: 0px; pointer-events: auto; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">#3) Arizona:</span> Northern AZ Social, LLC provides marketing services for growing businesses located in northern Arizona. The #agency has been servicing companies in the central to northern Arizona region for more than 15 years, leveraging local connections to better serve clients. Northern AZ Social, LLC offers social media marketing, website advertising, lead generation, and much more.</p>Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com4tag:blogger.com,1999:blog-2947997911471862546.post-32379114897353570172020-12-22T09:51:00.000-08:002020-12-22T09:51:04.897-08:00Digital Strategies that Still Work in 2021<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizRsXlUPxXclaVW9TW6OXqIB0pNuMRrqiSmnz5huar930oVOmEMZ8-5A4PMx0za9fYNN5n1JhbmdhOy-Pg2wIAlhrBpp693Uj9RvnOtVOMq71FQdIOZLD4m7pNLbLqmuU7fEhurjEp_qo/s2000/Digital+Marketing+for+Article.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="838" data-original-width="2000" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizRsXlUPxXclaVW9TW6OXqIB0pNuMRrqiSmnz5huar930oVOmEMZ8-5A4PMx0za9fYNN5n1JhbmdhOy-Pg2wIAlhrBpp693Uj9RvnOtVOMq71FQdIOZLD4m7pNLbLqmuU7fEhurjEp_qo/w626-h263/Digital+Marketing+for+Article.jpg" width="626" /></a></div><p align="center" class="MsoNormal" style="text-align: center;"><i><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;"><b>By
Donna Werking, Owner, Northern AZ Social, LLC</b></span></i></p>
<p class="MsoNormal"><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Many business owners are grateful 2020 has come to
an end, however, whether your business thrived in, or simply endured the COVID
year, planning your marketing strategies for 2021 is critical. Many companies
desire to begin the new year with a new budget, a fresh outlook, and a new marketing
plan to achieve new goals. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Digital marketing fell upon us, seems like only a
few years ago, however it is evolving fast. In 2021, we predict more digital
regulation, but only because there will be more ways to target your audience
online. By 2020, if your company has not optimized your website, implemented a Google
Adwords strategy, grown followers on your Facebook page or embedded Google
Analytics on your website, you may already be behind in the game. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Here’s a few digital strategies that business
owners should continue to rely on: <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Google Adwords</span></b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">
proves to be a great strategy where users, “online consumers”, may find your
company through an online search. The <b>Pay Per Click</b> <b>strategy</b>
drives desirable users to a company’s website through search terms to learn
more about a product or service. If the user sees your ad, but it does not
apply to their search, they simply don’t click it. It’s a digital strategy that
is regulated so a user isn’t permitted to rack up your budget by clicking the
same ad ten times and companies can set a daily budget. You can target a
specific area you desire to reach. The ad also does not present itself to the
user unless the search is relevant to the user’s inquiry. Adwords continues to
be a desirable online marketing method. <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Google Analytics</span></b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">
is code embedded on your company website that offers free tracking on visitors
to your site. If you are curious to see where your users are coming from, it is
encouraged to have Google Analytics. It also aids your rank with the Google
search engine. <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">Facebook </span></b><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">is
still the number one social media networking platform for businesses to reach
consumers. Although the continuing algorithm and dashboard updates has made it
more complex to be able to reach your targeted audience, Facebook advertising is
still proven to be an effective method. There are more third-party integrations
for this platform than any other, which can also enhance your strategies. The
Instagram integration is simply another bonus. For many third-party apps to be
effective, it requires a minimum of 2,000 followers to your page. If you wish
to use this platform for business successfully, it may be time to grow your fan
following. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Century Gothic",sans-serif; font-size: 10.0pt; line-height: 107%;">All digital strategies should always redirect to
your number one resource… <b>your company website. </b>If your website does not
feature your product or service in an effective, user-friendly way, it may be
time to audit your site and seek ways optimize your site or build a new website
from scratch.<span style="mso-spacerun: yes;"> </span>When considering your 2021
marketing plan, be sure to make your website a priority. <o:p></o:p></span></p>Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com3tag:blogger.com,1999:blog-2947997911471862546.post-40758472065590153592020-04-02T09:41:00.000-07:002020-04-02T09:41:02.299-07:00What to look for in a quality Advertising Agency?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfVo-K2KLly0zAkIc9MSfHzjzFWb6zR5-gklx1uH3t3mcWFsILGyz4y94H9N8G3ui-wEdQLHRFRVcgMm6BtJ2AnhxrCwshe1RrlJbt1CB6WLy7K_7EpjT_tVJMNcJccpJktBmbwZuhh1I/s1600/Office.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1148" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfVo-K2KLly0zAkIc9MSfHzjzFWb6zR5-gklx1uH3t3mcWFsILGyz4y94H9N8G3ui-wEdQLHRFRVcgMm6BtJ2AnhxrCwshe1RrlJbt1CB6WLy7K_7EpjT_tVJMNcJccpJktBmbwZuhh1I/s640/Office.jpg" width="640" /></a></div>
<h1 align="center" style="margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: center;">
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<span style="font-family: "Century Gothic",sans-serif; font-size: 11.0pt; mso-bidi-font-family: Helvetica;">Every business understands that marketing
and advertising are critical to the success and growth of their company. An
advertising agency works as a mediary and prime representative for your brand,
to help grow your business and identify goals. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt;">
<span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">An advertising agency is born to cultivate cohesive
ad campaigns to help your business reach your potential customers. It is made
up of a team of experts who work together to build your brand and grow your
customer base. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 15.0pt;">
<span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">A full-service advertising agency will often
have copywriters, graphic designers, media buyers, a digital team and social
media experts. But what will they actually bring to your company?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: "Century Gothic"; mso-fareast-font-family: "Century Gothic";">1)<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">Time - </span></b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">Business owners understand the value of time
and how little they have on their side. An advertising agency will manage the
time you don’t have to orchestrate media requests, coordinate contracts, work
with design their team and negotiate contracts with media.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: "Century Gothic"; mso-fareast-font-family: "Century Gothic";">2)<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">An Experienced Perspective – </span></b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">A good advertising agency listens to the client
and will collaborate to bring fresh ideas. Taking your campaigns away from the
ordinary and into the modern age.<b> </b>An agency has trial and error on their
side, along with the understanding of working with different industries. They
understand what your competitors are doing through time, relationships and
research.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 15.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: "Century Gothic"; mso-fareast-font-family: "Century Gothic";">3)<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">Partnerships – </span></b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">Partnering with an advertising agency allows
your business to meet other businesses, some who may also be existing clients
of the agency. Collaborations are made and new promotions arise. Often, two
symbiotic companies will team together to strengthen their brand and their
services for their consumers to increase revenue streams.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 31.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: "Century Gothic"; mso-fareast-font-family: "Century Gothic";">4)<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";">Expertise & Professionalism</span></b><span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";"> - Advertising agencies are a team of
professional experts, and by trusting their guidance with your marketing goals,
the business owner can concentrate on their day to day operations. <b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 31.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Century Gothic",sans-serif; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<span style="font-family: "Century Gothic",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">If
you are thinking about hiring an advertising agency, the personal relationships
are also very important. Synergy between the business and agency is what also
defines success. It’s best to be thorough in your search to find the best team
of experts that will suit your company. </span><a href="https://www.northernazsocial.com/best-prescott-advertising-agency">https://www.northernazsocial.com/best-prescott-advertising-agency</a>Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-61091877621113012442018-11-27T13:32:00.001-08:002018-11-27T13:49:32.354-08:00How does blogging and social media help your marketing strategy?<br />
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif6ShKf7_CdcO9CloC6TUjMTBnTTBvdiKFH-8LJuSlLeOFLmpV9L7M7LMSXC1iLVTum4TFTOpWOMY70eXQ8bGOjVihs4RnhFNHpTuntsDDuSsEHMt20gZY8QvQcRgXXTj_8EASHk9CuT0/s1600/blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="398" data-original-width="488" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif6ShKf7_CdcO9CloC6TUjMTBnTTBvdiKFH-8LJuSlLeOFLmpV9L7M7LMSXC1iLVTum4TFTOpWOMY70eXQ8bGOjVihs4RnhFNHpTuntsDDuSsEHMt20gZY8QvQcRgXXTj_8EASHk9CuT0/s320/blog.jpg" width="320" /></a></div>
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<span style="font-family: "arial" , sans-serif;">By Morgan Roddy, Social Media Strategist and Blogger </span></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;"><a href="http://www.northernazsocial.com/">Northern AZ Social, LLC</a> | A Full Service Advertising Agency in Prescott, AZ</span></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;"><br /></span></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Blogging
gained popularity in the early 2000s and has remained important throughout the
rise of social media marketing. Pairing a blog with your current social media
marketing strategy might not be a brand-new idea but it is still an important
one and a good step for most business owners. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">When
it comes to blogging, set yourself up for success by ensuring your blog has
been optimized to keep your current clientele engaged as well as to expand your
audience. Content is the first thing you should think about when creating your
posts. Every post should have a purpose. Not all posts need to, or really
should, directly advertise your services or products. Sometimes a post can
merely share important information about your area of work in general. Other
posts might speak to things that may not directly relate to your business but
could increase your customer base. For example, a restaurant would benefit from
a local marathon because of an increase of visitors. Other posts can simply
serve the purpose of keeping your blog active. For example, highlighting local
photography. Word counts for a blog post usually average between 500 to 1000.
Generally, blog posts appear less frequently than social media posts with once
a month or once a quarter being the industry average.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Quality
content is important no matter what platform you are working with, but it is
especially important with blogging because the majority of your content will be
text. Your best posts should always be highlighted on all your social media
platforms. These posts should be about your product or services or have
particularly useful information for your audience. Be careful to not sound too
pushy or “sell-sell-sell” when you write. There is a fine line between talking
about the benefits of your product/service and being annoying, which obviously
would turn your audience off. Some good topics for these kinds of posts would
be Frequently Asked Questions, an Interview with the Owner, or an exposé on
your top product. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Linking
inside your blog posts is also very important. Imbedding links into your posts
both promotes traffic inside and outside of your site as well as increasing
your Search Engine Optimization (SEO). You can link to your other blog posts,
your own website, or other social media accounts. It is also important to link
outside of your own services. Do not be afraid of mentioning other business in
your area, even if they are similar to yours. Having relationships with your
community’s local businesses helps your social media accounts succeed.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Of
course, keywords are also important for SEO. Once you’ve figured out what your
keywords are, be sure to feature them in the title of the post and at least
once in the body of the text. However, you don’t want your post to be a
confusing conglomerate of keywords. Overuse will make your content unreadable
and uninteresting to the audience you’re trying to attract. One of the best
ways to embed keywords in your blog post is to do it in a photograph. Include
your keywords in the title of the photo before uploading it to your site. If
you are given the option of writing a small caption for the photo, use the
keywords again.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">All
posts should be paired with an image because visual content is very important.
Stock photos work for some posts as long as they have relevance to your topic.
However, posts about your services or products should include personalized
photographs whenever possible. Action shots of you or your employees at work is
always a good place to start. Photos provide not only visual appeal for your blog
but are also vital when promoting your blog posts on other social media
platforms. When attempting to post about your blog on Facebook, for example, it
is much easier when there is already a photograph attached.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">The
key points to keep in mind when blogging is that all posts should have purpose
as well as links (both internal and external) and a photo. Keywords should be
used with intention, and don’t be afraid to promote your posts on other
platforms!<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Written
by Morgan Roddy, <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif; mso-fareast-font-family: Arial;">Social
Media Strategist, Northern AZ Social, LLC<o:p></o:p></span></div>
<br />Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com3tag:blogger.com,1999:blog-2947997911471862546.post-25392717378896940902018-01-25T13:25:00.000-08:002018-01-25T13:25:31.819-08:00How to schedule better content to counter the 2018 Facebook algorithm change? <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInhbJTBlLVIg0nT_gSrjHy-xl1vlEWYZ7PfXOgJRZuWBDV0yxygtEnIARzg3DoAbDnsHz5EDxRWN2siPlyHNJA08rwasYZe2kNcEVKbWsKb87y9fVw2hBNGvRRHhnAF7BuOc8VFx-t3Y/s1600/facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="750" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInhbJTBlLVIg0nT_gSrjHy-xl1vlEWYZ7PfXOgJRZuWBDV0yxygtEnIARzg3DoAbDnsHz5EDxRWN2siPlyHNJA08rwasYZe2kNcEVKbWsKb87y9fVw2hBNGvRRHhnAF7BuOc8VFx-t3Y/s640/facebook.jpg" width="640" /></a></div>
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<b>IF YOU ARE A BUSINESS PAGE MANAGER, THIS IS FOR YOU! </b></div>
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<strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">#1</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Less public content will be shown (videos and posts from publishers or businesses).</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">#2</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Reach, video watch time, and referral traffic from Pages will decrease.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">#3</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Posts will be ranked differently, giving priority to "posts that spark conversations and meaningful interactions between people," according to Facebook.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Here are six things you can do now to improve your chances with Facebook: </span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #1</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Post less frequently (I know that's gonna be hard, but it's necessary).</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #2</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Create content that stimulates conversation--meaning comments between fans.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #3:</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;"> Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #4</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Don't ask for comments in your posts. Engagement bait will be demoted in the News Feed.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #5</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Master Facebook ads. This will be the only sure-fire way to drive people to your site.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><strong style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Suggestion #6</strong><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.</span><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">This will likely require a shift in your Facebook marketing strategy. And you'll probably have to learn some new tools to carry it out (like bots, ads, or live video).</span><br />
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<span style="background-color: white; color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;">Read about the <a href="http://www.northernazsocial.com/2018-facebook-changes">NEW 2018 ALGORITHM CHANGE HERE</a></span><br />
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<span style="color: #222222; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; font-size: x-small;"><span style="background-color: white;"><i>Resource is provided by <a href="https://www.socialmediaexaminer.com/">Social Media Examiner</a>. </i></span></span>Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-22167431178670287752017-06-20T21:15:00.001-07:002017-06-20T21:15:24.359-07:00Werking Believes in Working Hard, Caring About Clients<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjo3jkbCfSRHIGVQvQhP86wWndTlJG2ani2XNvitzvI6iCGvgx1XIITHpuRfBLR9ktgWUSv2hzDlexmfrvU0SIPPjUuOScAl6Y6rOgFLebaZzXVj4rusXW4KWpiAG5zZ_p_sLGRupdDxA/s1600/Werking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="570" data-original-width="482" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjo3jkbCfSRHIGVQvQhP86wWndTlJG2ani2XNvitzvI6iCGvgx1XIITHpuRfBLR9ktgWUSv2hzDlexmfrvU0SIPPjUuOScAl6Y6rOgFLebaZzXVj4rusXW4KWpiAG5zZ_p_sLGRupdDxA/s320/Werking.jpg" width="270" /></a></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 26px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Business owner found niche in social media marketing</span></div>
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By Patty McCormac, QCBN</div>
<div class="font_7" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: droid-serif-w01-regular, droid-serif-w02-regular, droid-serif-w10-regular, serif; font-size: 18px; font-stretch: normal; font-style: italic; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span class="wixGuard" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Marketing guru Seth Godin said, “How dare you settle for less when the world has made it so easy for you to be remarkable.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">That is advice that Donna Werking takes to heart. Werking is the owner of Prescott’s Northern AZ Social, which specializes in digital marketing. She has been on her own for less than two years and is already getting rave reviews from her clients. Kenneth Boush, director of marketing and communication for Yavapai Regional Medical Center said that Werking has been a great help in their outreach.</span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“It allows us to reach more people and it has a positive impact on our budget,” he said. “Social media saves money. It allows us to be good stewards of our community’s healthcare resources.” Some of the services offered by Werking are: Social media marketing and management, pay per click advertising, email marketing and remarketing along with other digital services.</span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">She said she loves her occupation for many reasons, one being it changes on a daily basis.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“You never get bored. I liked to be challenged,” she said.To stay on the cutting edge of new developments, she attends conferences and continuing education classes. Her profession got off the ground when she landed a job as an intern with the Arizona Sundogs Hockey Club. After six months, she earned the title of Director of Corporate Sales.</span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“I was a hard worker. I have always been. It was very challenging, something new and fresh. It got me out there.”</span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“I have to say, it was the most exciting thing I have ever done in my life,” she said. “In 2007-2008 we won the championship. I felt it was time to move along.”</span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">She went to work for a full-service advertising firm in town. “That is where digital started happening. Prescott was challenged with digital marketing. No one was asking about digital marketing,” she said. “Within two or three years, they started to get it. Everyone had Smart phones and things started to evolve quickly in 2012 and 2013. People started asking ‘what can I do to get more people to my website.’”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">She saw a market niche. In September of 2015, she launched her business. “I was extremely confident having the history of having worked in the community. I had a great amount of supporters out there plus excellent relationships while I was with the Arizona Sundogs Hockey Club. I was already branded and had an established reputation. I knew I could expand these boundaries of Yavapai County and spilling into Coconino County,” Werking said. “In the five-year plan, that is where I want to be. I would be happy with Northern Arizona. Lots of people do what I do south of here.” She credits her success to just working hard and caring about people.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The daughter of a military family, Werking moved a lot. At age 18 she earned a full-ride academic volley-ball scholarship to Delaware State University. After a year, she moved to Prescott to live with her grandparents. “When I got here, I thought this was heaven.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">She went back to school at Yavapai College and then on to Northern Arizona University where she earned a degree in marketing and management.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">She has been married to Kelly Wood for 17 years. They have two children: Madison, 16, and Brenner 5.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">In her free time she enjoys the outdoors and believes in giving back to her community. She has volunteered at the Boys and Girls Club, the Arizona Community Foundation of Yavapai County and The Mountain Artist Guild, among other non-profit organizations. She is also co-founder of the New Year’s Eve Boot Drop.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Who had a strong influence on you?</span></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“My Mother. My Mother is one of the strongest women I know. She came from Thailand and didn’t speak English. She taught herself how to read and write and made a wonderful life for us. I go back to my Mother to find my strength.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What advice do you have for other young professionals who want to start their own businesses?</span></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“Hard work. Time and energy will eventually pay off if it is something that makes you truly happy. You need to love what you do and you will find success.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What is the best education you have received that helped you succeed in business?</span></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“I always go back to Seth Godin’s quote. It is up to us as individuals to go as far as we can in our career or life.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What do you enjoy doing when you're not working?</span></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“I escape by hiking, biking, kayaking and fishing.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When was the last time you danced?</span></span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“I like to dance while I am cooking…I just put on some music. I dance with the kids. I danced with my little boy two days ago.”</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Northern AZ Social is located at 1745 Rustic Timber Lane</span>.</span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; line-height: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">For more information, call (928) 710-7910 or visit <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: underline; vertical-align: baseline;"><a data-content="http://www.northernazsocial.com/" data-type="external" href="http://www.northernazsocial.com/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">www.northernazsocial.com</a></span>.</span></div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-76897474840364281482016-12-23T07:51:00.000-08:002016-12-23T07:52:38.882-08:00Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Environment Vision <div class="separator" style="clear: both; text-align: center;">
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; letter-spacing: 0em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-style: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">For the team at Yavapai Regional Medical Center (<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a data-content="http://www.YRMC.org" data-type="external" href="http://www.yrmc.org/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">YRMC</a></span>), serving the community has always meant providing high-quality healthcare services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute healthcare information for people throughout Yavapai County. “YRMC’s Vision is to create a Total Healing Environment for the people of Yavapai County,” said Ken Boush, YRMC Director of Marketing and Communications. “This is an inspiring Vision and it comes with great responsibility. YRMC’s marketing team supports this Vision by delivering the latest healthcare information to help the people we serve make informed healthcare decisions as well as to increase their knowledge of the ever-changing world of healthcare.”</span></span></span></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; letter-spacing: 0em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-style: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">In early 2016, Boush and his team broadened how they contribute to building a Total Healing Environment by expanding YRMC’s digital outreach program. The goal? To reach more online consumers with information about YRMC’s health-related services, medical innovations, exceptional providers, educational programs, community events and more. The centerpiece of YRMC’s new digital outreach program is YRMC HealthConnect 2.0, a healthcare blog designed for Yavapai County residents.</span></span></span></span></div>
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<div class="font_7" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: droid-serif-w01-regular, droid-serif-w02-regular, droid-serif-w10-regular, serif; font-stretch: normal; font-style: italic; line-height: 2.3em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; letter-spacing: 0em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-style: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“With YRMC HealthConnect 2.0, people throughout Yavapai County can make a healthy connection to the latest on breast health, heart health, wellness and nutrition, orthopedic health, medical imaging, patient blood management and more,” Boush said. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a data-content="http://www.YRMCHealthConnect.org" data-type="external" href="http://www.yrmchealthconnect.org/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">YRMC HealthConnect 2.0</a></span> also features information about YRMC (Your YRMC), the community YRMC services (Our Community) and the organization’s volunteers (Our Volunteers). “We plan to expand these categories as we grow YRMC HealthConnect 2.0,” said Boush. In 2016, YRMC also made great strides with social media, building its presence on Facebook, Twitter and YouTube.</span></span></span></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; letter-spacing: 0em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-style: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“People of all ages are finding and sharing information on social channels,” Boush said. “We embraced these networking platforms to better serve our community with information.” YRMC used Facebook’s Livestream, which allows online users to watch video in real-time on Facebook. Events like YRMC’s Celebrate Life Health Expo held in May at Prescott Gateway Mall got a boost from Facebook Livestream. YRMC also livestreamed its online healthy cooking show, Your Healthy Kitchen. This program features Rita Carey Rubin, a YRMC Registered Dietitian and Certified Diabetes Educator. “Social media has the power to build more than a brand,” said <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a href="http://www.northernazsocial.com/team-donna-werking" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_self">Donna Werking, YRMC’s social media expert</a></span>. “It builds a loyal following. Your followers will share information from your blog and social channels with their friends and family. It’s simply how people communicate today. Social media is a necessity to the hospital’s marketing strategy.” With the support of social media, YRMC HealthConnect 2.0 is attracting up to 2,000 visitors a month. Look for YRMC’s team of experts to launch more digital marketing strategies in 2017. Want to follow YRMC on social media? Reach us on <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a data-content="http://www.Facebook.com/YavapaiRegionalMedicalCenter" data-type="external" href="http://www.facebook.com/YavapaiRegionalMedicalCenter" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Facebook</a></span>, <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a data-content="http://www.Twitter.com/YRMCquadcities" data-type="external" href="http://www.twitter.com/YRMCquadcities" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Twitter</a></span> and <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a data-content="https://www.youtube.com/channel/UCZGC2lYqCa4FaM8EWhuK9_g" data-type="external" href="https://www.youtube.com/channel/UCZGC2lYqCa4FaM8EWhuK9_g" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">YouTube</a></span>. Turn toYRMC HealthConnect 2.0 for more YRMC news and information.</span></span></span></span></div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-85683475630369247762016-06-30T14:23:00.000-07:002016-06-30T14:26:04.998-07:008 SIMPLE TRICKS TO OPTIMIZE YOUR EMAIL MARKETING STRATEGY! <div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgntVG56DfB3qtIBzyKPVLpjDpJWQBSSBz_2k6KrJ61O3DdiBjKozI5vweUpWQ26IzEBKpzvrs_5gS_ErKArp-hE2z9-RtmXKK3j5aCkGxwhRJaXgDdK0tD2CdZdmwedG2mGKFezWgmJi4/s1600/EMAIL+GUIDELINES2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgntVG56DfB3qtIBzyKPVLpjDpJWQBSSBz_2k6KrJ61O3DdiBjKozI5vweUpWQ26IzEBKpzvrs_5gS_ErKArp-hE2z9-RtmXKK3j5aCkGxwhRJaXgDdK0tD2CdZdmwedG2mGKFezWgmJi4/s400/EMAIL+GUIDELINES2.jpg" width="400" /></a></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Fine tuning your email marketing strategy isn’t the easiest task. As a marketer, it’s our job to create amazing content and come up with a precise strategy to each and every email campaign that reaches your consumer. By applying these guidelines, you’ll see improvements to your open-rate and click-thru-rate (CTR). Let’s get right into it! </span></div>
<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Over-Saturation is a problem! Now that everyone has gone digital, more marketers are utilizing email marketing as a tool for CRM, sales and promotions. It’s your direct connection to your consumer! You worked so hard to build your customer email database, so it’s incredibly important that you DO NOT lose them from opt-outs. So how do you keep your consumer’s attention and loyal readership?</span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Abide by the once per month rule. The fact is, on average adults receive 150 emails per day! We filter through emails that we consider spam or garbage pretty quickly, and your company certainly doesn’t want to be on that list. This primary rule is to uphold the respect for your consumer. You respect the fact that their time is valuable, so you won’t waste anyone’s time by sending multiple emails that quite honestly are an annoyance. With this practice, you’ll be happy to see your email retention remains high. </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We have compiled a solid MUST PRACTICE email marketing plan that is received well by consumers.</span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1. Show Stopper Headlines.</span> We refer to some as “train wreck” headlines. The underlying question, how will your company stand out amongst all the other emails? What subject line will catch the interest of your consumer? </span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2. Content is key.</span> Now that you have your consumer’s attention, you need to live up to that headline and provide “must-read” content. Strategy is key. Remember, some consumers like steak and others want seafood. It’s important to know who your consumers are, and to have a good idea about what intrigues them.</span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3. Sales Offer or Promotions.</span> A promotional offer for the month will spark interest to most. A monthly promotion isn’t a bad idea. Perhaps the consumer didn’t need your product or service last month, but it could draw the consumer’s interest in the current month. </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">4. Video is the best media.</span> If you desire to really capture your reader’s attention, add video to your newsletter. Video is the closest way to connect to humans on an emotional level. We are visual creatures. Be sure your video is quality, stimulating and not too lengthy (under 2 minutes). </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">5. News about your company.</span> People generally like to be in the know. It’s nice to include a brief blurb about your company. Are you a supporter in the community? Perhaps there is an annual event approaching? This is not an opportunity to brag about how great you r company is, so humility is the best approach. The reader is most interested in how you are serving them. </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">6. Optimize your Linkage.</span> Think of your newsletter as a prime marketing tool for information. The user should have the capability of redirecting to your website, blog, social channels and more! The more information channels the reader can access, the more time they will spend reading your content! </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">7. Resend your Email. </span>Your email marketing program should provide you with Analytics. This valuable information tells the marketer which consumers have opted-out, clicked though links, who opened the email and who did not open the email. To improve your open-rate, here’s the best and simplest trick. Resend your email after 48 hours from the first send to only those who did not open the email the first time. This will increase your open-rate percentage – guaranteed! </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">8. Timing and Industry Standards</span>. As a marketer, you should have reasonable expectations for performance. Know the open-rate percentage for your specific industry. This will give you a platform to set realistic goals. Also, know when your readers are opening emails. As a general rule of thumb, mid-week are the best days. Average open rate is 18% – 23%. </span></div>
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<div class="font_8" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #272725; font-family: helvetica-w01-light, helvetica-w02-light, sans-serif; font-size: 16px; font-stretch: normal; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Email marketing is a direct doorway to your consumer. With Northern AZ Social, LLC, we take Email Marketing to the next level. Find out more about our digital marketing services at <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;"><a href="http://www.northernazsocial.com/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; cursor: pointer; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.NorthernAZsocial.com</a></span>.</span></div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-86309404459151536562015-03-08T17:24:00.000-07:002015-03-08T17:24:05.010-07:00Google Announcement: Search Algorithms Adds Mobile Friendly Elements & App Indexing to Improve Ranking On April 21, 2015<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvm6uRn5SZFMhFHeF1P0QBeqVQ5ZQwsQjMmkIUv-O9qw725c67gfOzMMKIX-UazYGl_MkkmQ2GeNlnNueOKJsVkxCI1IeYO5MML7FwGegKppUKmJvQKfLnowSDUINVGyt3mX9beKNKFug/s1600/Mobile+Friendly+Test.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvm6uRn5SZFMhFHeF1P0QBeqVQ5ZQwsQjMmkIUv-O9qw725c67gfOzMMKIX-UazYGl_MkkmQ2GeNlnNueOKJsVkxCI1IeYO5MML7FwGegKppUKmJvQKfLnowSDUINVGyt3mX9beKNKFug/s1600/Mobile+Friendly+Test.jpg" height="260" width="400" /></a></div>
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<span style="background: white; font-family: Arial, sans-serif;">In recent months, Google has been talking about, “</span><span style="background: white; color: #292f33; font-family: "Arial","sans-serif"; letter-spacing: .15pt;">expanding on previous ranking changes such as addressing faulty
redirects.” </span><span style="background-color: white; color: #292f33; font-family: Arial, sans-serif; letter-spacing: 0.15pt;">In August of 2014, Google made algorithm
changes to Penguin and Panda to target websites that were false directing
through hosting copied content on websites and sneakily using competitor tags
behind their sites. These practices are now red flagged by these algorithms and
could damage your Search Engine Ranking Placement (SERP).</span></div>
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<span style="background-color: white; color: #292f33; font-family: Arial, sans-serif; letter-spacing: 0.15pt;"><br /></span></div>
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<span style="background: white; color: #292f33; font-family: "Arial","sans-serif"; letter-spacing: .15pt;">As predicted in 2015, the mobile user
percentage has surpassed the personal computer for information searches.
Therefore, the goal in 2015 is to address mobile algorithms so users are
receiving relevant information on their phones. </span><span style="background: white; font-family: Arial, sans-serif;"><o:p></o:p></span></div>
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<span style="background: white; font-family: Arial, sans-serif;">Google reps, Yoshikiyo Kato and Pierre Far<span class="apple-converted-space"> noted</span> “To improve the search experience for
smartphone users and address their pain points, we plan to roll out several
ranking changes in the near future that address sites that are not configured
for smartphone users.” <span class="apple-converted-space"><o:p></o:p></span></span></div>
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<span style="background: white; font-family: Arial, sans-serif;">Google also said “users will find </span><span style="background: white; font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 115%;">it easier to get relevant, high quality search
results that are optimized for their devices.”</span></div>
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<span style="background: white; font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: "Arial","sans-serif";">On a mobile
search, users should receive the most relevant results, no matter if the
information resides on mobile-friendly web pages or apps. Google explained, “As
more people use mobile devices to access the internet, our algorithms have to
adapt to these usage patterns. In the past, we’ve made updates to ensure a site
is configured properly and viewable on modern devices. We’ve made it easier for
users to find mobile-friendly web pages and we’ve introduced App Indexing to
surface useful content from apps. Today, we’re announcing two important changes
to help users discover more mobile-friendly content.”<o:p></o:p></span></div>
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<b><span style="font-family: "Arial","sans-serif";"><br /></span></b></div>
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<b><span style="font-family: "Arial","sans-serif";">1. Mobile-friendly websites in search
results<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif";">April 21, 2015
Google will be expanding their use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all languages and will have a
significant impact on search outcomes. In turn, users will find it effortless to
get appropriate, quality search outcomes that are optimized for all mobile devices.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">If you are
interested in a mobile-friendly site, Google offers a guide to make your site mobile-friendly.
You can get ready for this change by using the following tools to see how
<b>Googlebot</b> views your pages:<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><br /></span></div>
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<span style="font-family: "Arial","sans-serif";">To test web
pages, use the <b><a href="https://www.google.com/webmasters/tools/mobile-friendly/">Mobile-Friendly Test</a></b>.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">If you have a
website, you can use your Webmaster Tools account to get a full list of mobile
usability issues across your site using the Mobile Usability Report. There are
other free online test services on the web to explore the results of your
mobile friendly results, but they may not be effective as Google’s tools. <o:p></o:p></span></div>
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<b><span style="font-family: "Arial","sans-serif";"><br /></span></b></div>
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<b><span style="font-family: "Arial","sans-serif";">2. Add relevant app content. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Google is
currently using information from indexed apps as a factor in ranking for
signed-in users who have the app installed. As a result, Google may now surface
content from indexed apps more prominently in search. To find out how to
implement <b><a href="https://developers.google.com/app-indexing/">App Indexing</a></b>, which allows
us to surface this information in search results, have a look at our
step-by-step guide. <o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Simply summarized,
if your website is not mobile friendly today, it will not rank high in a mobile
search and mobile searches now far exceed the personal computer. Take action
today and contact your web master to make these improvements to your website. </span></div>
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<span style="font-family: "Arial","sans-serif";"><i>Sourced story by: <a href="http://searchengineland.com/">searchengineland.com</a></i><o:p></o:p></span></div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0tag:blogger.com,1999:blog-2947997911471862546.post-85467478623727806022015-03-07T17:13:00.002-08:002015-03-07T17:13:37.822-08:00Why is it Important to Update Your Website?<div style="color: #333333; font-family: Arial, Tahoma, Verdana; font-size: 12px; line-height: 18px; padding: 0px 0px 10px;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCfX0q0Zpxa2nzTz8yb69m5x3IMZcYHSMhfj8HtrzH1PPVob_T7lCir8z24JDGzD7h8BWKiD9ZJjj_m-mOueaINoJlcC4i0OPnQqjoJbpn79CWBLd3A8g0IjEHybXFLUaIY-Ui0W65Pyw/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCfX0q0Zpxa2nzTz8yb69m5x3IMZcYHSMhfj8HtrzH1PPVob_T7lCir8z24JDGzD7h8BWKiD9ZJjj_m-mOueaINoJlcC4i0OPnQqjoJbpn79CWBLd3A8g0IjEHybXFLUaIY-Ui0W65Pyw/s1600/images.jpg" /></a></div>
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The Internet was introduced to consumers in 1969, however, it wasn’t until 1990 when one of the largest advancements was written, called the World Wide Web. This progression led to the first web page in 1991. With the nature of technology, it seems impossible to keep up. As a business owner, it’s essential to pay attention to the changes that could affect your company. For most consumers today, the first impression of a company is usually through their website. Ask yourself, “When was the last time I reviewed my website and does it speak well for my product or service?” Also, if a company’s website does not appear on the first page in a specific search, you may want to schedule a review. The following checklist should help with your analysis.</div>
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<b>Updating Your Content </b><br />Site content is a reflection of a company and keeping the content fresh may be the determining factor as to whether a consumer chooses your company or a competitor. Not only is current content good for business, but it keeps <a href="http://www.longtermfix.com/why-seo-is-more-than-a-few-keywords/" style="color: #b2265d; text-decoration: none;">search engines happy as well</a>. This also helps improve SERPs (Search Engine Ranking Page) – search engine algorithms that are designed to determine page rankings by checking for new, relevant and fresh content on sites.<b></b></div>
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<b>Social Media Icons</b></div>
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Utilizing social media is just as important as having a website. A great online marketing strategy is to link your website with your company’s social media networks. Incorporating social media may help your web presence and assist with search engine optimization.</div>
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<b>Search Engine Optimization</b></div>
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Search engine optimization (SEO) is a methodology of strategies and algorithms used to increase the visitor traffic to a <a href="http://www.webopedia.com/TERM/W/web_site.html" style="color: #b2265d; text-decoration: none;">website</a> by acquiring a high-ranking placement in the search results page of a <a href="http://www.webopedia.com/TERM/S/search_engine.html" style="color: #b2265d; text-decoration: none;">search engine</a>. When applied to web pages appropriately, it adds relevance to the web page in a user search. If you are wondering how your website SEO ranks, you can check your status through <a href="http://www.seositecheckup.com/" style="color: #b2265d; text-decoration: none;">www.SEOsitecheckup.com</a> among other resources.</div>
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<b>Is Your Website Mobile Friendly?</b></div>
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Internet users have gravitated to their mobile devices since the birth of the smart phone. The accessibility to smart phones has made exploring the Internet much easier; therefore it is very important that your website transfers well to a mobile device. Statistics provided by Pew Research Center (May 2013) show that 91 percent of Americans own a cell phone, 56 percent have a smartphone – 28 percent of cell owners own an Android, 25 percent own an iPhone, and four percent own a Blackberry. For a minimal fee, there are services out there that can make a website mobile friendly like www.Dudamobile.com.</div>
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<b>Website Speed</b></div>
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There could be many issues contributing to slow web page speed.</div>
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The speed of a page is made up of both <strong>front-end</strong> and <strong>server-side</strong> components.</div>
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When a user requests a website, the front-end and server-side both take time to pull up the web page. The average time to call for a website is one to three seconds. Check your website’s speed at<a href="http://tools.pingdom.com/fpt/" style="color: #b2265d; text-decoration: none;">http://tools.pingdom.com/fpt/</a>. If you are not thrilled with your website’s performance, investigate the front-end and server-side components to see if there are any real issues.<b></b></div>
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<b>Cross-Browser Compatibility</b></div>
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With the multiple browsers out there, be sure your website’s coding will translate on the most commonly used browsers. Some of the more popular browsers include<b> </b>Google Chrome,<b> </b>Internet Explorer, Firefox, Safari, Netscape and Opera. When your webmaster prepares the coding for your company’s website, it is best to use only standard compliant coding to make a website cross-browser compatible. Test your website’s browser compatibility at <a href="http://www.browsershots.org/" style="color: #b2265d; text-decoration: none;">www.browsershots.org</a>.</div>
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These are just a few common practices to consider when reviewing the success of your company’s website. However, it could be useful to meet with your webmaster to find out about the latest and greatest applications for websites. Take control of your business and make 2014 the year to embrace the latest online marketing practices for your company. </div>
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Get the best results with<a href="http://www.northernazsocial.com/"> www.NorthernAZsocial.com</a>!</div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com2tag:blogger.com,1999:blog-2947997911471862546.post-37815501808684091462015-03-06T12:15:00.003-08:002015-03-06T12:15:46.021-08:00Why Is It Important to Claim Your Online Business Listings?<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.northernazsocial.com/"><img alt=" Northern AZ Social " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzBOCihfINTWh_d-UWSRBKClu7fmZyneiypKvvuVMRcUQs3U-MWq7gjmodsPO-UfcRjaZjOpUQ-gY2oCo5V61YmrzWKCiKaGCZYbFGl9vBv1P_mi6JdrmjjF9L6Gk334vJ_5Ut2LD1N90/s1600/Business+Listing+image.jpg" height="73" width="320" /></a></div>
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Have you ever Googled your own business to see what listing websites generate your company profile? Have you ever seen your business in an online directory like Manta or Yelp, yet you don’t recall adding yourself to this online listing service? As a business owner, you focus so much on how your company is marketed and branded through print, television and radio advertising, but what may be the most important media outlet is found digitally. Why, you ask? Online directory listings are on the Internet 24/7 and if you haven’t claimed these listings, you may have the wrong information reaching potential customers, not enough information on the web, or find bad reviews or comments that could be affecting your productivity.</div>
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<span style="color: #333333;">In most cases, online directories already have your business address listed. If that is the circumstance, all you need to do is <strong>claim your listing</strong>. The steps to claim your business listing vary from site to site. Regardless of the process, verifying your business listings allows you to provide a complete and accurate profile for your customers. Claiming your online listing will allow you to edit your company information, customize your profile, respond to reviews, reap the benefits of promotional offers and, best of all, increase your website’s search engine optimization (SEO). If you don’t have time to manage all of your directory listings, there are also digital marketing services that can claim and update all of you</span>r <a href="http://www.kudzu.com/digitalsolutions/business-profiles-online-listings/" style="text-decoration: none;">online business profiles</a> <span style="color: #333333;">on a continuing basis for a fee.</span></div>
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Sixty percent of consumers are on Google every month to help them find a quality business. Also, 70 percent of Internet search inquiries are for business products or services. <strong>There are hundreds of listing websites on the web. If you plan to claim your listings yourself, there are a few things to consider.</strong></div>
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<strong>1) Create an outline of the content you will use for your listings. This includes company name, company description, address, website, logo, contact information, video links and social media links. </strong>Make the most of expanded listing offerings to provide as much information as customers could want to help them make the decision to choose your business.</div>
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<strong>2) Begin with the top 20 listing websites most commonly used by consumers.</strong></div>
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<span style="color: #444444;"><a href="http://www.verticalresponse.com/blog/tag/angies-list/" style="text-decoration: none;">Angie’s List</a>, <a href="http://www.verticalresponse.com/blog/tag/bing/" style="text-decoration: none;">Bing</a>, <a href="http://www.verticalresponse.com/blog/tag/bing-local/" style="text-decoration: none;">Bing Local</a>, <a href="http://www.verticalresponse.com/blog/tag/citysearch/" style="text-decoration: none;">Citysearch</a>, <a href="http://www.verticalresponse.com/blog/tag/dexknows/" style="text-decoration: none;">DexKnows</a>, <a href="http://www.verticalresponse.com/blog/tag/foursquare/" style="text-decoration: none;">Foursquare</a>, <a href="http://www.verticalresponse.com/blog/tag/google/" style="text-decoration: none;">Google</a>, Hotfrog, <a href="http://www.verticalresponse.com/blog/tag/kudzu/" style="text-decoration: none;">Kudzu</a>, <a href="http://www.verticalresponse.com/blog/tag/manta/" style="text-decoration: none;">Manta</a>, <a href="http://www.verticalresponse.com/blog/tag/mapquest/" style="text-decoration: none;">Mapquest</a>, <a href="http://www.verticalresponse.com/blog/tag/merchant-circle/" style="text-decoration: none;">Merchant Circle</a>, <a href="http://www.verticalresponse.com/blog/tag/the-business-journals/" style="text-decoration: none;">The Business Journals</a>, <a href="http://www.verticalresponse.com/blog/tag/white-pages/" style="text-decoration: none;">White Pages</a>, <a href="http://www.verticalresponse.com/blog/tag/yahoo/" style="text-decoration: none;">Yahoo</a>!, <a href="http://www.verticalresponse.com/blog/tag/yellow-pages/" style="text-decoration: none;">Yellow Pages</a>, <a href="http://www.verticalresponse.com/blog/tag/yellowbook/" style="text-decoration: none;">Yellowbook</a>, <a href="http://www.verticalresponse.com/blog/tag/yellowbot/" style="text-decoration: none;">YellowBot</a>, <a href="http://www.verticalresponse.com/blog/tag/yelp/" style="text-decoration: none;">Yelp</a></span></div>
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<strong>3) Claim your listings</strong></div>
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Some listing websites allow you to click on a button that sends a verification code to your phone for immediate action. Others may send you information through the mail about how to claim your listing. Regardless of the process, it’s important to verify your business listings in order to provide an accurate profile for your customers.</div>
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<strong>4) Respond to reviews</strong></div>
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With so much online competition, reviews play an important role with business purchases. Many online directory websites allow customers to submit reviews. If you’ve claimed your profile, you’ll have the opportunity to respond to online reviews. Responding to these reviews professionally may help you build stronger relationships with your customers. Also, thank customers for their positive feedback. Look at negative reviews as an opportunity to resolve any issues. Customers will appreciate your desire to achieve customer satisfaction, and your sales revenue may increase as a result.</div>
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<strong>5) Utilize promotional offers</strong></div>
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Take advantage of promotional opportunities for your business. These promotions are usually by way of coupon offers. For example, a potential customer may have the chance to claim a 15 percent off their purchase if they visit your business within a window of time. A small cost is usually incorporated to participate, but promotional offers can increase conversions and get more customers through the door. You can also track your promotion so your business can modify the promotion or try something different.</div>
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Whether you are in a small town or located in the big city – realize the web reaches all consumers. It also applies to all businesses, and all industries. <b>Steve Bracety, general manager of the Prescott Resort Conference Center, increases his annual revenues by his proactive marketing approach when managing his brand, reviews and promotions through online directories. “<em>Managing your online reputation is mandatory in today’s market. Undesirable reviews could steer new business away from your service or product. Personalizing our responses to the customer’s experience in a timely fashion is critical, whether it be a positive or negative review</em>.”</b></div>
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As a business owner, you should be aware of how your brand is represented online. Be proactive. If you are in control of your brand and image – you are more in control of your revenue. </div>
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Written by Northern AZ Social </div>
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<em> Learn more about what you should be doing online for your business by contacting at <a href="mailto:NorthernAZsocial@gmail.com">NorthernAZsocial@gmail.com</a></em><em>.</em></div>
Northern AZ Socialhttp://www.blogger.com/profile/12127335602629155932noreply@blogger.com0