Northern AZ Social, LLC named top 10 Best Social Media Marketing Agency in Arizona by Kicksta and InfluenceGrid.​

 

“Kicksta, partnered with Influence Grid, a leading TikTok influencer search engine, identifies the top 10 agencies in every state in America that, we think, are at the top of their game and excel in social media marketing.”​

 

#3) Arizona: Northern AZ Social, LLC provides marketing services for growing businesses located in northern Arizona. The #agency has been servicing companies in the central to northern Arizona region for more than 15 years, leveraging local connections to better serve clients. Northern AZ Social, LLC offers social media marketing, website advertising, lead generation, and much more.

Digital Strategies that Still Work in 2021

 

By Donna Werking, Owner, Northern AZ Social, LLC

Many business owners are grateful 2020 has come to an end, however, whether your business thrived in, or simply endured the COVID year, planning your marketing strategies for 2021 is critical. Many companies desire to begin the new year with a new budget, a fresh outlook, and a new marketing plan to achieve new goals.

Digital marketing fell upon us, seems like only a few years ago, however it is evolving fast. In 2021, we predict more digital regulation, but only because there will be more ways to target your audience online. By 2020, if your company has not optimized your website, implemented a Google Adwords strategy, grown followers on your Facebook page or embedded Google Analytics on your website, you may already be behind in the game.

Here’s a few digital strategies that business owners should continue to rely on:

Google Adwords proves to be a great strategy where users, “online consumers”, may find your company through an online search. The Pay Per Click strategy drives desirable users to a company’s website through search terms to learn more about a product or service. If the user sees your ad, but it does not apply to their search, they simply don’t click it. It’s a digital strategy that is regulated so a user isn’t permitted to rack up your budget by clicking the same ad ten times and companies can set a daily budget. You can target a specific area you desire to reach. The ad also does not present itself to the user unless the search is relevant to the user’s inquiry. Adwords continues to be a desirable online marketing method.

Google Analytics is code embedded on your company website that offers free tracking on visitors to your site. If you are curious to see where your users are coming from, it is encouraged to have Google Analytics. It also aids your rank with the Google search engine.

Facebook is still the number one social media networking platform for businesses to reach consumers. Although the continuing algorithm and dashboard updates has made it more complex to be able to reach your targeted audience, Facebook advertising is still proven to be an effective method. There are more third-party integrations for this platform than any other, which can also enhance your strategies. The Instagram integration is simply another bonus. For many third-party apps to be effective, it requires a minimum of 2,000 followers to your page. If you wish to use this platform for business successfully, it may be time to grow your fan following.

All digital strategies should always redirect to your number one resource… your company website. If your website does not feature your product or service in an effective, user-friendly way, it may be time to audit your site and seek ways optimize your site or build a new website from scratch.  When considering your 2021 marketing plan, be sure to make your website a priority.

What to look for in a quality Advertising Agency?

Every business understands that marketing and advertising are critical to the success and growth of their company. An advertising agency works as a mediary and prime representative for your brand, to help grow your business and identify goals. 

An advertising agency is born to cultivate cohesive ad campaigns to help your business reach your potential customers. It is made up of a team of experts who work together to build your brand and grow your customer base.

A full-service advertising agency will often have copywriters, graphic designers, media buyers, a digital team and social media experts. But what will they actually bring to your company?

1)     Time - Business owners understand the value of time and how little they have on their side. An advertising agency will manage the time you don’t have to orchestrate media requests, coordinate contracts, work with design their team and negotiate contracts with media.

2)     An Experienced Perspective – A good advertising agency listens to the client and will collaborate to bring fresh ideas. Taking your campaigns away from the ordinary and into the modern age. An agency has trial and error on their side, along with the understanding of working with different industries. They understand what your competitors are doing through time, relationships and research.

3)     Partnerships – Partnering with an advertising agency allows your business to meet other businesses, some who may also be existing clients of the agency. Collaborations are made and new promotions arise. Often, two symbiotic companies will team together to strengthen their brand and their services for their consumers to increase revenue streams.

4)     Expertise & Professionalism - Advertising agencies are a team of professional experts, and by trusting their guidance with your marketing goals, the business owner can concentrate on their day to day operations.

If you are thinking about hiring an advertising agency, the personal relationships are also very important. Synergy between the business and agency is what also defines success. It’s best to be thorough in your search to find the best team of experts that will suit your company. https://www.northernazsocial.com/best-prescott-advertising-agency

How does blogging and social media help your marketing strategy?

By Morgan Roddy, Social Media Strategist and Blogger 

Northern AZ Social, LLC | A Full Service Advertising Agency in Prescott, AZ

Blogging gained popularity in the early 2000s and has remained important throughout the rise of social media marketing. Pairing a blog with your current social media marketing strategy might not be a brand-new idea but it is still an important one and a good step for most business owners.

When it comes to blogging, set yourself up for success by ensuring your blog has been optimized to keep your current clientele engaged as well as to expand your audience. Content is the first thing you should think about when creating your posts. Every post should have a purpose. Not all posts need to, or really should, directly advertise your services or products. Sometimes a post can merely share important information about your area of work in general. Other posts might speak to things that may not directly relate to your business but could increase your customer base. For example, a restaurant would benefit from a local marathon because of an increase of visitors. Other posts can simply serve the purpose of keeping your blog active. For example, highlighting local photography. Word counts for a blog post usually average between 500 to 1000. Generally, blog posts appear less frequently than social media posts with once a month or once a quarter being the industry average.

Quality content is important no matter what platform you are working with, but it is especially important with blogging because the majority of your content will be text. Your best posts should always be highlighted on all your social media platforms. These posts should be about your product or services or have particularly useful information for your audience. Be careful to not sound too pushy or “sell-sell-sell” when you write. There is a fine line between talking about the benefits of your product/service and being annoying, which obviously would turn your audience off. Some good topics for these kinds of posts would be Frequently Asked Questions, an Interview with the Owner, or an exposé on your top product.

Linking inside your blog posts is also very important. Imbedding links into your posts both promotes traffic inside and outside of your site as well as increasing your Search Engine Optimization (SEO). You can link to your other blog posts, your own website, or other social media accounts. It is also important to link outside of your own services. Do not be afraid of mentioning other business in your area, even if they are similar to yours. Having relationships with your community’s local businesses helps your social media accounts succeed.

Of course, keywords are also important for SEO. Once you’ve figured out what your keywords are, be sure to feature them in the title of the post and at least once in the body of the text. However, you don’t want your post to be a confusing conglomerate of keywords. Overuse will make your content unreadable and uninteresting to the audience you’re trying to attract. One of the best ways to embed keywords in your blog post is to do it in a photograph. Include your keywords in the title of the photo before uploading it to your site. If you are given the option of writing a small caption for the photo, use the keywords again.

All posts should be paired with an image because visual content is very important. Stock photos work for some posts as long as they have relevance to your topic. However, posts about your services or products should include personalized photographs whenever possible. Action shots of you or your employees at work is always a good place to start. Photos provide not only visual appeal for your blog but are also vital when promoting your blog posts on other social media platforms. When attempting to post about your blog on Facebook, for example, it is much easier when there is already a photograph attached.

The key points to keep in mind when blogging is that all posts should have purpose as well as links (both internal and external) and a photo. Keywords should be used with intention, and don’t be afraid to promote your posts on other platforms!

Written by Morgan Roddy,

Social Media Strategist, Northern AZ Social, LLC

How to schedule better content to counter the 2018 Facebook algorithm change?

IF YOU ARE A BUSINESS PAGE MANAGER, THIS IS FOR YOU! 

#1: Less public content will be shown (videos and posts from publishers or businesses).

#2: Reach, video watch time, and referral traffic from Pages will decrease.

#3: Posts will be ranked differently, giving priority to "posts that spark conversations and meaningful interactions between people," according to Facebook.

Here are six things you can do now to improve your chances with Facebook: 

Suggestion #1: Post less frequently (I know that's gonna be hard, but it's necessary).

Suggestion #2: Create content that stimulates conversation--meaning comments between fans.

Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.

Suggestion #4: Don't ask for comments in your posts. Engagement bait will be demoted in the News Feed.

Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.

Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.

This will likely require a shift in your Facebook marketing strategy. And you'll probably have to learn some new tools to carry it out (like bots, ads, or live video).

Read about  the NEW 2018 ALGORITHM CHANGE HERE

Resource is provided by Social Media Examiner. 

Werking Believes in Working Hard, Caring About Clients

Business owner found niche in social media marketing

By Patty McCormac, QCBN

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Marketing guru Seth Godin said, “How dare you settle for less when the world has made it so easy for you to be remarkable.”

That is advice that Donna Werking takes to heart. Werking is the owner of Prescott’s Northern AZ Social, which specializes in digital marketing. She has been on her own for less than two years and is already getting rave reviews from her clients. Kenneth Boush, director of marketing and communication for Yavapai Regional Medical Center said that Werking has been a great help in their outreach.

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“It allows us to reach more people and it has a positive impact on our budget,” he said. “Social media saves money. It allows us to be good stewards of our community’s healthcare resources.” Some of the services offered by Werking are: Social media marketing and management, pay per click advertising, email marketing and remarketing along with other digital services.

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She said she loves her occupation for many reasons, one being it changes on a daily basis.

“You never get bored. I liked to be challenged,” she said.To stay on the cutting edge of new developments, she attends conferences and continuing education classes. Her profession got off the ground when she landed a job as an intern with the Arizona Sundogs Hockey Club. After six months, she earned the title of Director of Corporate Sales.

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“I was a hard worker. I have always been. It was very challenging, something new and fresh. It got me out there.”

“I have to say, it was the most exciting thing I have ever done in my life,” she said. “In 2007-2008 we won the championship. I felt it was time to move along.”

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She went to work for a full-service advertising firm in town. “That is where digital started happening. Prescott was challenged with digital marketing. No one was asking about digital marketing,” she said. “Within two or three years, they started to get it. Everyone had Smart phones and things started to evolve quickly in 2012 and 2013. People started asking ‘what can I do to get more people to my website.’”

She saw a market niche. In September of 2015, she launched her business. “I was extremely confident having the history of having worked in the community. I had a great amount of supporters out there plus excellent relationships while I was with the Arizona Sundogs Hockey Club. I was already branded and had an established reputation. I knew I could expand these boundaries of Yavapai County and spilling into Coconino County,” Werking said. “In the five-year plan, that is where I want to be. I would be happy with Northern Arizona. Lots of people do what I do south of here.” She credits her success to just working hard and caring about people.

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The daughter of a military family, Werking moved a lot. At age 18 she earned a full-ride academic volley-ball scholarship to Delaware State University. After a year, she moved to Prescott to live with her grandparents. “When I got here, I thought this was heaven.”

She went back to school at Yavapai College and then on to Northern Arizona University where she earned a degree in marketing and management.

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She has been married to Kelly Wood for 17 years. They have two children: Madison, 16, and Brenner 5.

In her free time she enjoys the outdoors and believes in giving back to her community. She has volunteered at the Boys and Girls Club, the Arizona Community Foundation of Yavapai County and The Mountain Artist Guild, among other non-profit organizations. She is also co-founder of the New Year’s Eve Boot Drop.

                      

Who had a strong influence on you?

“My Mother. My Mother is one of the strongest women I know. She came from Thailand and didn’t speak English. She taught herself how to read and write and made a wonderful life for us. I go back to my Mother to find my strength.”

What advice do you have for other young professionals who want to start their own businesses?

“Hard work. Time and energy will eventually pay off if it is something that makes you truly happy. You need to love what you do and you will find success.”

What is the best education you have received that helped you succeed in business?

“I always go back to Seth Godin’s quote. It is up to us as individuals to go as far as we can in our career or life.”

What do you enjoy doing when you're not working?

“I escape by hiking, biking, kayaking and fishing.”

When was the last time you danced?

“I like to dance while I am cooking…I just put on some music. I dance with the kids. I danced with my little boy two days ago.”

Northern AZ Social is located at 1745 Rustic Timber Lane.

For more information, call (928) 710-7910 or visit www.northernazsocial.com.

Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Environment Vision

For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality healthcare services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute healthcare information for people throughout Yavapai County. “YRMC’s Vision is to create a Total Healing Environment for the people of Yavapai County,” said Ken Boush, YRMC Director of Marketing and Communications. “This is an inspiring Vision and it comes with great responsibility. YRMC’s marketing team supports this Vision by delivering the latest healthcare information to help the people we serve make informed healthcare decisions as well as to increase their knowledge of the ever-changing world of healthcare.”

In early 2016, Boush and his team broadened how they contribute to building a Total Healing Environment by expanding YRMC’s digital outreach program. The goal? To reach more online consumers with information about YRMC’s health-related services, medical innovations, exceptional providers, educational programs, community events and more. The centerpiece of YRMC’s new digital outreach program is YRMC HealthConnect 2.0, a healthcare blog designed for Yavapai County residents.

“With YRMC HealthConnect 2.0, people throughout Yavapai County can make a healthy connection to the latest on breast health, heart health, wellness and nutrition, orthopedic health, medical imaging, patient blood management and more,” Boush said. YRMC HealthConnect 2.0 also features information about YRMC (Your YRMC), the community YRMC services (Our Community) and the organization’s volunteers (Our Volunteers). “We plan to expand these categories as we grow YRMC HealthConnect 2.0,” said Boush. In 2016, YRMC also made great strides with social media, building its presence on Facebook, Twitter and YouTube.

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“People of all ages are finding and sharing information on social channels,” Boush said. “We embraced these networking platforms to better serve our community with information.” YRMC used Facebook’s Livestream, which allows online users to watch video in real-time on Facebook. Events like YRMC’s Celebrate Life Health Expo held in May at Prescott Gateway Mall got a boost from Facebook Livestream. YRMC also livestreamed its online healthy cooking show, Your Healthy Kitchen. This program features Rita Carey Rubin, a YRMC Registered Dietitian and Certified Diabetes Educator. “Social media has the power to build more than a brand,” said Donna Werking, YRMC’s social media expert. “It builds a loyal following. Your followers will share information from your blog and social channels with their friends and family. It’s simply how people communicate today. Social media is a necessity to the hospital’s marketing strategy.” With the support of social media, YRMC HealthConnect 2.0 is attracting up to 2,000 visitors a month. Look for YRMC’s team of experts to launch more digital marketing strategies in 2017. Want to follow YRMC on social media? Reach us on Facebook, Twitter and YouTube. Turn toYRMC HealthConnect 2.0 for more YRMC news and information.