Tuesday, November 27, 2018

How does blogging and social media help your marketing strategy?



By Morgan Roddy, Social Media Strategist and Blogger 
Northern AZ Social, LLC | A Full Service Advertising Agency in Prescott, AZ

Blogging gained popularity in the early 2000s and has remained important throughout the rise of social media marketing. Pairing a blog with your current social media marketing strategy might not be a brand-new idea but it is still an important one and a good step for most business owners.

When it comes to blogging, set yourself up for success by ensuring your blog has been optimized to keep your current clientele engaged as well as to expand your audience. Content is the first thing you should think about when creating your posts. Every post should have a purpose. Not all posts need to, or really should, directly advertise your services or products. Sometimes a post can merely share important information about your area of work in general. Other posts might speak to things that may not directly relate to your business but could increase your customer base. For example, a restaurant would benefit from a local marathon because of an increase of visitors. Other posts can simply serve the purpose of keeping your blog active. For example, highlighting local photography. Word counts for a blog post usually average between 500 to 1000. Generally, blog posts appear less frequently than social media posts with once a month or once a quarter being the industry average.

Quality content is important no matter what platform you are working with, but it is especially important with blogging because the majority of your content will be text. Your best posts should always be highlighted on all your social media platforms. These posts should be about your product or services or have particularly useful information for your audience. Be careful to not sound too pushy or “sell-sell-sell” when you write. There is a fine line between talking about the benefits of your product/service and being annoying, which obviously would turn your audience off. Some good topics for these kinds of posts would be Frequently Asked Questions, an Interview with the Owner, or an exposé on your top product.

Linking inside your blog posts is also very important. Imbedding links into your posts both promotes traffic inside and outside of your site as well as increasing your Search Engine Optimization (SEO). You can link to your other blog posts, your own website, or other social media accounts. It is also important to link outside of your own services. Do not be afraid of mentioning other business in your area, even if they are similar to yours. Having relationships with your community’s local businesses helps your social media accounts succeed.

Of course, keywords are also important for SEO. Once you’ve figured out what your keywords are, be sure to feature them in the title of the post and at least once in the body of the text. However, you don’t want your post to be a confusing conglomerate of keywords. Overuse will make your content unreadable and uninteresting to the audience you’re trying to attract. One of the best ways to embed keywords in your blog post is to do it in a photograph. Include your keywords in the title of the photo before uploading it to your site. If you are given the option of writing a small caption for the photo, use the keywords again.

All posts should be paired with an image because visual content is very important. Stock photos work for some posts as long as they have relevance to your topic. However, posts about your services or products should include personalized photographs whenever possible. Action shots of you or your employees at work is always a good place to start. Photos provide not only visual appeal for your blog but are also vital when promoting your blog posts on other social media platforms. When attempting to post about your blog on Facebook, for example, it is much easier when there is already a photograph attached.

The key points to keep in mind when blogging is that all posts should have purpose as well as links (both internal and external) and a photo. Keywords should be used with intention, and don’t be afraid to promote your posts on other platforms!

Written by Morgan Roddy,
Social Media Strategist, Northern AZ Social, LLC

Thursday, January 25, 2018

How to schedule better content to counter the 2018 Facebook algorithm change?




IF YOU ARE A BUSINESS PAGE MANAGER, THIS IS FOR YOU! 


#1: Less public content will be shown (videos and posts from publishers or businesses).

#2: Reach, video watch time, and referral traffic from Pages will decrease.

#3: Posts will be ranked differently, giving priority to "posts that spark conversations and meaningful interactions between people," according to Facebook.

Here are six things you can do now to improve your chances with Facebook: 

Suggestion #1: Post less frequently (I know that's gonna be hard, but it's necessary).

Suggestion #2: Create content that stimulates conversation--meaning comments between fans.

Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.

Suggestion #4: Don't ask for comments in your posts. Engagement bait will be demoted in the News Feed.

Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.

Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.

This will likely require a shift in your Facebook marketing strategy. And you'll probably have to learn some new tools to carry it out (like bots, ads, or live video).

Read about  the NEW 2018 ALGORITHM CHANGE HERE

Resource is provided by Social Media Examiner

Tuesday, June 20, 2017

Werking Believes in Working Hard, Caring About Clients


Business owner found niche in social media marketing

By Patty McCormac, QCBN
Marketing guru Seth Godin said, “How dare you settle for less when the world has made it so easy for you to be remarkable.”
That is advice that Donna Werking takes to heart. Werking is the owner of Prescott’s Northern AZ Social, which specializes in digital marketing. She has been on her own for less than two years and is already getting rave reviews from her clients. Kenneth Boush, director of marketing and communication for Yavapai Regional Medical Center said that Werking has been a great help in their outreach.
“It allows us to reach more people and it has a positive impact on our budget,” he said. “Social media saves money. It allows us to be good stewards of our community’s healthcare resources.” Some of the services offered by Werking are: Social media marketing and management, pay per click advertising, email marketing and remarketing along with other digital services.
She said she loves her occupation for many reasons, one being it changes on a daily basis.
“You never get bored. I liked to be challenged,” she said.To stay on the cutting edge of new developments, she attends conferences and continuing education classes. Her profession got off the ground when she landed a job as an intern with the Arizona Sundogs Hockey Club. After six months, she earned the title of Director of Corporate Sales.
“I was a hard worker. I have always been. It was very challenging, something new and fresh. It got me out there.”

“I have to say, it was the most exciting thing I have ever done in my life,” she said. “In 2007-2008 we won the championship. I felt it was time to move along.”
She went to work for a full-service advertising firm in town. “That is where digital started happening. Prescott was challenged with digital marketing. No one was asking about digital marketing,” she said. “Within two or three years, they started to get it. Everyone had Smart phones and things started to evolve quickly in 2012 and 2013. People started asking ‘what can I do to get more people to my website.’”
She saw a market niche. In September of 2015, she launched her business. “I was extremely confident having the history of having worked in the community. I had a great amount of supporters out there plus excellent relationships while I was with the Arizona Sundogs Hockey Club. I was already branded and had an established reputation. I knew I could expand these boundaries of Yavapai County and spilling into Coconino County,” Werking said. “In the five-year plan, that is where I want to be. I would be happy with Northern Arizona. Lots of people do what I do south of here.” She credits her success to just working hard and caring about people.
The daughter of a military family, Werking moved a lot. At age 18 she earned a full-ride academic volley-ball scholarship to Delaware State University. After a year, she moved to Prescott to live with her grandparents. “When I got here, I thought this was heaven.”
She went back to school at Yavapai College and then on to Northern Arizona University where she earned a degree in marketing and management.
She has been married to Kelly Wood for 17 years. They have two children: Madison, 16, and Brenner 5.
In her free time she enjoys the outdoors and believes in giving back to her community. She has volunteered at the Boys and Girls Club, the Arizona Community Foundation of Yavapai County and The Mountain Artist Guild, among other non-profit organizations. She is also co-founder of the New Year’s Eve Boot Drop.
                      
Who had a strong influence on you?
“My Mother. My Mother is one of the strongest women I know. She came from Thailand and didn’t speak English. She taught herself how to read and write and made a wonderful life for us. I go back to my Mother to find my strength.”

What advice do you have for other young professionals who want to start their own businesses?
“Hard work. Time and energy will eventually pay off if it is something that makes you truly happy. You need to love what you do and you will find success.”

What is the best education you have received that helped you succeed in business?
“I always go back to Seth Godin’s quote. It is up to us as individuals to go as far as we can in our career or life.”

What do you enjoy doing when you're not working?
“I escape by hiking, biking, kayaking and fishing.”

When was the last time you danced?
“I like to dance while I am cooking…I just put on some music. I dance with the kids. I danced with my little boy two days ago.”

Northern AZ Social is located at 1745 Rustic Timber Lane.
For more information, call (928) 710-7910 or visit www.northernazsocial.com.

Friday, December 23, 2016

Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Environment Vision



For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality healthcare services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute healthcare information for people throughout Yavapai County. “YRMC’s Vision is to create a Total Healing Environment for the people of Yavapai County,” said Ken Boush, YRMC Director of Marketing and Communications. “This is an inspiring Vision and it comes with great responsibility. YRMC’s marketing team supports this Vision by delivering the latest healthcare information to help the people we serve make informed healthcare decisions as well as to increase their knowledge of the ever-changing world of healthcare.”

In early 2016, Boush and his team broadened how they contribute to building a Total Healing Environment by expanding YRMC’s digital outreach program. The goal? To reach more online consumers with information about YRMC’s health-related services, medical innovations, exceptional providers, educational programs, community events and more. The centerpiece of YRMC’s new digital outreach program is YRMC HealthConnect 2.0, a healthcare blog designed for Yavapai County residents.

“With YRMC HealthConnect 2.0, people throughout Yavapai County can make a healthy connection to the latest on breast health, heart health, wellness and nutrition, orthopedic health, medical imaging, patient blood management and more,” Boush said. YRMC HealthConnect 2.0 also features information about YRMC (Your YRMC), the community YRMC services (Our Community) and the organization’s volunteers (Our Volunteers). “We plan to expand these categories as we grow YRMC HealthConnect 2.0,” said Boush. In 2016, YRMC also made great strides with social media, building its presence on Facebook, Twitter and YouTube.
“People of all ages are finding and sharing information on social channels,” Boush said. “We embraced these networking platforms to better serve our community with information.” YRMC used Facebook’s Livestream, which allows online users to watch video in real-time on Facebook. Events like YRMC’s Celebrate Life Health Expo held in May at Prescott Gateway Mall got a boost from Facebook Livestream. YRMC also livestreamed its online healthy cooking show, Your Healthy Kitchen. This program features Rita Carey Rubin, a YRMC Registered Dietitian and Certified Diabetes Educator. “Social media has the power to build more than a brand,” said Donna Werking, YRMC’s social media expert. “It builds a loyal following. Your followers will share information from your blog and social channels with their friends and family. It’s simply how people communicate today. Social media is a necessity to the hospital’s marketing strategy.” With the support of social media, YRMC HealthConnect 2.0 is attracting up to 2,000 visitors a month. Look for YRMC’s team of experts to launch more digital marketing strategies in 2017. Want to follow YRMC on social media? Reach us on FacebookTwitter and YouTube. Turn toYRMC HealthConnect 2.0 for more YRMC news and information.

Thursday, June 30, 2016

8 SIMPLE TRICKS TO OPTIMIZE YOUR EMAIL MARKETING STRATEGY!


Fine tuning your email marketing strategy isn’t the easiest task. As a marketer, it’s our job to create amazing content and come up with a precise strategy to each and every email campaign that reaches your consumer. By applying these guidelines, you’ll see improvements to your open-rate and click-thru-rate (CTR). Let’s get right into it! 

Over-Saturation is a problem! Now that everyone has gone digital, more marketers are utilizing email marketing as a tool for CRM, sales and promotions. It’s your direct connection to your consumer! You worked so hard to build your customer email database, so it’s incredibly important that you DO NOT lose them from opt-outs. So how do you keep your consumer’s attention and loyal readership?

Abide by the once per month rule. The fact is, on average adults receive 150 emails per day! We filter through emails that we consider spam or garbage pretty quickly, and your company certainly doesn’t want to be on that list. This primary rule is to uphold the respect for your consumer. You respect the fact that their time is valuable, so you won’t waste anyone’s time by sending multiple emails that quite honestly are an annoyance. With this practice, you’ll be happy to see your email retention remains high. 

We have compiled a solid MUST PRACTICE email marketing plan that is received well by consumers.

1. Show Stopper Headlines. We refer to some as “train wreck” headlines. The underlying question, how will your company stand out amongst all the other emails? What subject line will catch the interest of your consumer? 

2. Content is key. Now that you have your consumer’s attention, you need to live up to that headline and provide “must-read” content. Strategy is key. Remember, some consumers like steak and others want seafood. It’s important to know who your consumers are, and to have a good idea about what intrigues them.

3. Sales Offer or Promotions.  A promotional offer for the month will spark interest to most. A monthly promotion isn’t a bad idea. Perhaps the consumer didn’t need your product or service last month, but it could draw the consumer’s interest in the current month. 

4. Video is the best media. If you desire to really capture your reader’s attention, add video to your newsletter. Video is the closest way to connect to humans on an emotional level. We are visual creatures. Be sure your video is quality, stimulating and not too lengthy (under 2 minutes). 

5. News about your company. People generally like to be in the know. It’s nice to include a brief blurb about your company. Are you a supporter in the community? Perhaps there is an annual event approaching? This is not an opportunity to brag about how great you r company is, so humility is the best approach. The reader is most interested in how you are serving them. 

6. Optimize your Linkage. Think of your newsletter as a prime marketing tool for information. The user should have the capability of redirecting to your website, blog, social channels and more! The more information channels the reader can access, the more time they will spend reading your content! 

7. Resend your Email. Your email marketing program should provide you with Analytics. This valuable information tells the marketer which consumers have opted-out, clicked though links, who opened the email and who did not open the email. To improve your open-rate, here’s the best and simplest trick. Resend your email after 48 hours from the first send to only those who did not open the email the first time. This will increase your open-rate percentage – guaranteed! 

8. Timing and Industry Standards. As a marketer, you should have reasonable expectations for performance. Know the open-rate percentage for your specific industry. This will give you a platform to set realistic goals. Also, know when your readers are opening emails. As a general rule of thumb, mid-week are the best days. Average open rate is 18% – 23%. 

Email marketing is a direct doorway to your consumer. With Northern AZ Social, LLC, we take Email Marketing to the next level. Find out more about our digital marketing services at www.NorthernAZsocial.com.

Sunday, March 8, 2015

Google Announcement: Search Algorithms Adds Mobile Friendly Elements & App Indexing to Improve Ranking On April 21, 2015



In recent months, Google has been talking about, “expanding on previous ranking changes such as addressing faulty redirects.” In August of 2014, Google made algorithm changes to Penguin and Panda to target websites that were false directing through hosting copied content on websites and sneakily using competitor tags behind their sites. These practices are now red flagged by these algorithms and could damage your Search Engine Ranking Placement (SERP).

As predicted in 2015, the mobile user percentage has surpassed the personal computer for information searches. Therefore, the goal in 2015 is to address mobile algorithms so users are receiving relevant information on their phones.

Google reps, Yoshikiyo Kato and Pierre Far noted “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are not configured for smartphone users.”
Google also said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

On a mobile search, users should receive the most relevant results, no matter if the information resides on mobile-friendly web pages or apps. Google explained, “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content.”

1. Mobile-friendly websites in search results
April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages and will have a significant impact on search outcomes. In turn, users will find it effortless to get appropriate, quality search outcomes that are optimized for all mobile devices.
If you are interested in a mobile-friendly site, Google offers a guide to make your site mobile-friendly. You can get ready for this change by using the following tools to see how Googlebot views your pages:

To test web pages, use the Mobile-Friendly Test.
If you have a website, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report. There are other free online test services on the web to explore the results of your mobile friendly results, but they may not be effective as Google’s tools.

2. Add relevant app content.
Google is currently using information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, Google may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide.
Simply summarized, if your website is not mobile friendly today, it will not rank high in a mobile search and mobile searches now far exceed the personal computer. Take action today and contact your web master to make these improvements to your website. 
Sourced story by: searchengineland.com